Yes, that's right! Google Ads is an auction for the advertisers.
They bid on keywords and the one bidding the highest gets to be listed first.
Considering their size, they are, by far, the biggest ¨auction house ¨ in the world!
This could be a Trivia question at your next diner.
Did you know that most small businesses find it very complicated to do advertising on Google? Did you know that it can be learned in just an hour or so with the right video lessons?
If you are interested to quickly become a Google Ads expert, let me know and I will send you all the details.